- This event has passed.
PCORnet Best Practice Sharing Session – Leveraging Social Media to Raise Awareness and Build Community
June 8, 2017 @ 11:00 am EDT - 12:00 pm EDT
Event Navigation
With 81 percent of the U.S. population reporting owning a social networking profile in 2017, social media provides a great opportunity for patients and researchers to connect with each other, build communities, and raise awareness of patient-centered research.
Achieving the most impact from a 
social media presence requires savvy on which channels to engage and how. Social media specialists from the PCORnet Patient Powered Research Network, Arthritis Power (AR-PoWER PPRN), and PCORnet’s first demonstration study, ADAPTABLE, will explore the opportunities and obstacles for leveraging social media in a network, including best practices and case studies to enhance understanding.
Join us before or after the session to discuss this topic on the PCORnet Commons. Note: You must have (or register for) an account to add comments in this forum.
Session Objectives:
- Learn how to use metrics to inform channel strategy and content
- Learn how collaborations and partnerships can help reach more people
- Learn about suggested guidelines, best practices, useful tools and tips
Speakers:
Joseph M. Coe, MPA, Patient Advocate, Social Media Manager
Global Health Living Foundation/Arthritis Power (AR-PoWER PPRN)/Creaky Joints
M. Patricia McAdams, MS, Communication Specialist, Duke Clinical Research Institute
Social Media Specialist, ADAPTABLE Study and PCORnet Communications
Session Materials:
View the session Recording below and download the Presentation.
Click here to join WebEx Meeting
- You must log in to the URL first.
- Click ‘Audio Conference’.
- Choose ‘I will call in’, select 1-650-479-3207.
- Dial in using the information from the dialog box that appears. Be certain to use the Access Code AND the Attendee ID.
- Everyone is muted on entry. If you would like to participate, use the chat box and please select ‘send to everyone’.
Troubleshooting:
If the URL above does not work, go to dukemed.webex.com and enter:
Meeting Number: 734 221 877
Meeting Password: 1234
For Audio ONLY: 1-650-479-3207 / Access code: 735 221 877